What is a Landing Page?
The first glance of a webpage or website can set a standard for a client’s experience. Whether they are looking for something specific or they are browsing for multiple options, you want to make a first impression that will last. If you want to make a lasting first impression, sometimes you have to offer something immediate that will entice them.
A landing page is any web page that a visitor or potential client can “land” on. In the marketing and advertising industry, its more commonly referred to as a standalone web page distinct from your main website that is designed for a focused marketing objective. This will help limit the options available to your visitors and simultaneously guide them toward your intended conversion goal.